Main Street America and the Revival of Downtown

Downtown Falls City, Nebraska

Downtowns are enjoying a renaissance as the malls across suburban America shrivel up and get bulldozed by the dozens. It wasn’t so many years ago the big legacy department stores like Sears and Wards fled downtowns for the malls. Now those stores are no more—replaced in turn by Amazon and its online copycats—while the authenticity […]

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Historic Preservation and Rural Economic Development: A Rural Growth Strategy

A quiet main street in a small rural American town at golden hour, showing a mix of weathered vacant storefronts and recently renovated historic brick buildings — illustrating the economic potential of historic preservation in rural communities.

In last week’s article, we looked at the growing challenge rural communities face in maintaining essential community facilities. But what if some of those same buildings—often seen as liabilities—are actually among the most valuable assets for rural economic development that a community already has? Historic Sites and Places as Community Facilities In many rural communities, […]

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The Rural Comeback: How Small Town Innovation Sparks Growth

Photorealistic view of a small town main street at sunset, historic storefronts bustling with people, symbolizing small town innovation and rural resilience

Rural innovation doesn’t always look like flashy tech hubs or billion-dollar startups. More often, it takes the form of community-driven projects that reimagine local spaces, harness cultural assets, and strengthen social and economic connections. From Main Street revitalization to broadband expansion, from creative placemaking to cross-sector collaboration, small towns are proving that innovation in economic […]

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The New Rural Playbook: Planning Trends That Matter

A symbolic collage of rural planning trends showing main street improvements, community engagement, green infrastructure, and planning tools.

Planning Practice at a Crossroads—Tradition, Technology, and the Natural World Rural communities are at a pivotal moment. Faced with shifting demographics, economic restructuring, and intensifying climate pressures, the planning profession is evolving rapidly. And with that evolution comes a wealth of opportunity—for rural areas to not only adapt but to lead with creativity, resilience, and […]

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