Small Towns Can Build a Strong Outdoor Economy Without Selling Out

Image of outdoor festivities on typical summer Small Town Main Street.

Small towns do not have to choose between becoming a theme park or watching their Main Street wither away. The real opportunity is to treat the Great Outdoors—your parks, trails, fairgrounds, school fields, working lands, and open space—as core infrastructure for health and prosperity, then use planning tools to grow an outdoor economy without losing […]

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Gateway Community Struggles for Survival After Federal Budget Cuts

Estes Park, Colorado

As a gateway community to Rocky Mountain National Park, Estes Park, Colorado—alongside Grand Lake on the park’s west side—faces growing concern about the outdoor economy and the effects of recent changes in federal policy. This Larimer County town of about 5,900 year-round residents mirrors challenges seen in gateway communities across the nation. Meg Carney, outdoor […]

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Harnessing Conservation for Rural Economic Growth: A Guide for Local Leaders

Rural town at sunrise with farmers market and trail access, illustrating the connection between local economies and the Great Outdoors.

Learn how conservation supports rural development and strengthens local economies. Explore strategies planners and policymakers can use to integrate the Great Outdoors into sustainable community planning.

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Conservation and the Great Outdoors: The Big Picture

An inspiring panoramic view of a lush valley with rolling hills, small town nestled among the trees, and a hiking trail winding through the landscape. Conservation and the Great Outdoors article image.

As June unfolds, we celebrate the extraordinary landscapes and vibrant ecosystems that define rural communities across North America. Conservation is more than just a noble idea—it’s a practical path to resilience, community identity, and sustainable prosperity. From national parks and wilderness areas to local trails and working landscapes, the Great Outdoors offers both a refuge […]

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