Big Music Will Surrender, But Not Until At Least 2011
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recorded music will largely be little more than marketing collateral, meaning that the Internet services being sued today for copyright infringement will be embraced in the future as ways to get the word out on hot new music. These services pay for the privilege today (either through high streaming rates or in court), but in the future they’ll be the ones getting paid by labels. Think radio payola at a whole new level, and there won’t be any more talk about social networks giving stock to labels and artists. Money will flow the other way, as it should.
h/t to @marybethdamico . She thinks it’s depressing, I’m not so sure. There’s a business model here for somebody smart enough (or dumb enough) not to get scared off by the music mafia).
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