I am a long-time fan of consultant Eric Canada (Blane Canada) and his firm’s periodic economic development newsletters. I came across this bit from a couple years ago while drafting a marketing plan. ~~~Consumer world shifted…“Today, in addition to giving your customer a feeling of connectedness, you must infuse your ads with facts, details, logic and […]
By the way, Company Policy forbids…
I’m working on a marketing project for “real work” and looking now at specific roles Web 2.0 will play among our possible tactics. Actually, I’ve been using this entire website (and a couple other blogs) to tinker with Social Media. Some of that time’s been on company time, most on my own “personal improvement” time. […]
Consumers Don't Want "To Get Sold"
[v=lFZ0z5Fm-Ng] Even if you haven’t jumped on the Social Media bandwagon, somebody somewhere is claiming the webspace that should belong to your company, organization or cause. Minnesota Business last month offered a “primer” on social media, with this paragraph that caught my eye: Consumers are getting harder and harder to target. They are bombarded with […]
